Landon Pickering got involved in youth ministry through Grapevine Church in Texas, which is led by Ed Young. Pickering had helped spearhead significant group to the church’s youth ministry program, and soon became an in-demand consultant for churches throughout the state. Pickering uses Instagram, SnapChat, and Twitter, and he relates his messages through pop culture references and popular music. While his gatherings include bands and door prizes, he shares that his focus is on communicating the same timeless message about Jesus, just using reference points that matter to teens.
Why this story matters for church leaders:
Innovation in ministry can be essential, but when do we swing too far toward adopting outside trends?
- Entertainment vs. Relevance: Several aspects of Pickering’s ministry may raise some eyebrows, especially the door prizes. When do preachers go too far with cultural trends at the expense of the message?
- Do We Need Youth Ministry Consulting? Sometimes an outside perspective can have a powerful impact in a ministry that is stuck or struggling. Some of Pickering’s tweaks, such as changing the days and times of events, have been minor but effective.
- How do we reach the next generation? We are entering a new era of ministry that will need to target the generation coming after millennials. Is Pickering showing us the way forward?
What can your church learn from the ministry of Pickering?
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