If you make it easy for guests at your Easter service to find a welcome area, to fill out cards, and to share their information, the follow up should be personal and simple. Don’t bombard them with generic emails or spring surprise visits on them. Make a personal contact and offer a simple next step that fits your church and community.
Why this matters for church leaders:
Easter is one of the highest church attendance days of the year. There is no better opportunity to connect with new attendees that Easter Sunday.
- “Preaching at” or welcoming? While it may be tempting to preach at those who are visiting on Easter Sunday, are there more effective ways to invite them to continue learning the Gospel story at your church?
- Do you have a connection process in place? Do you have a clear, simple system for handing out welcome cards, collecting them, entering the information, and then following up in a personal way? Who on your team is responsible for executing this process?
- What is your next step? The next step you offer to visitors should be appropriate for your church and community. Can you invite them to a coffee hour next Sunday to meet the pastors and to answer their questions? Can you host a meal where you share more information about your church? Make the next step a simple one for visitors.
How will you follow up with visitors after Easter?
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