Why Video is So Stinkin’ Important In Your Church

As a church leader, you need to use every tool at your disposal to communicate your mission, vision, and values at your church.

Don’t discount video.

According to a post at, here are some very important things to remember about video and the power it has in your ministry:

  • Each day 100 million internet users watch an online video.
  • 90% of user say that seeing a video about a product is helpful in the decision process.  (What ministry implications does this have when people visit your church’s website?)
  • According to ComScore, the average user spends over 16 minutes watching online video ads every month. – The key word here is ‘ads’.  These are JUST the ads.
  • They say a picture is worth a million words.  Insivia says that one minute of video is equal to 1.8 million words. (Not quite sure where they get that, but it IS interesting).
  • Comedy is the most popular form of online video content among all viewers at 39% according to Burst Media.  (Question:  How can you use comedy to help people remember your point?)
  • BUT… Keep it Short:  45% of viewers will stop watching a video after 1 minute and 60% by 2 minutes, according to Visible Measures.
  • It’s the future:  By 2016, 2/3rds of the worlds mobile data traffic will be video according to Cisco.  2/3 by 2016?  Sounds like we have some work to do.

How is YOUR church uniquely using video?

Do you think video will play an important role in the next 5-10 years of ministry?

I’d love to hear your thoughts.


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