The 'palatable' gospel

Check out this first paragraph of an article by Michael Brown:

One of the greatest failures of the contemporary Church of America is our attempt to make the gospel of Jesus palatable to lost sinners, our effort to take away its offense, remove its reproach, water down its contents, and explain away its standards. In doing so, we dishonor the Lord and contribute to the damnation of the lost. It’s time we wake up and repent of this worldly, faithless approach.
Wow. Seems like he’s put a lot of people into one bucket. Your thoughts? (Read more here first)