Read more from Tim here. A couple of other things he’s written that I think you should check out are: Tips for Church Communications Leaders 6 Ways to Follow Up with First Time GuestsThe premise: No one cares what you’re doing until they understand why you’re doing it. As church leaders, it is vitally important to communicate the WHY if we expect/want people to follow our leadership. Tim Peters offers three ways to communicate the WHY of what you’re trying to accomplish #1 – Communicate with Consistency Vision leaks. You must constantly keep the vision, the WHY, in front of the people you are leading. Every announcement, event, message – everything – must be an opportunity to communicate the WHY. #2 – Communicate with Urgency It’s the vision. It matters. It’s imperative. It’s urgent. It’s the WHY. If it’s not important enough to be urgent, it’s not important. #3 – Communicate with a Call to Action The WHY is what drives us to do something. If your church mission is to love God and love others, that’s the “what.” If you stand before your church and constantly communicate the what, people will understand they are supposed to love God and love others. And maybe you even communicate when and how. But if you aren’t communicating in such a way that it DRIVES people to act, then you aren’t communicating the WHY. Why does the why matter in the church? It matters because eternity is at stake. Great stuff to keep in mind as you prepare to communicate the WHY this weekend (and during the week for that matter).