A nice piece on Northland, A Church Distributed and their new Roku channel over at Gigaom.com. Â Here’s some of the more interesting parts of the article:
Northland added a Roku channel to its mix of multi-media outreach tools last October, and Andrescik was especially excited about the mainstream appeal of the device. â€œThereâ€™s a burgeoning â€˜house churchâ€™ movement in America,â€ he told me, adding: â€œMaking services available on Roku provides a way for individuals to gather together for worship in their homes that doesnâ€™t require huddling around a computer screen or complicated PC-to-TV hookups.â€
Northland was the first church on Roku, but word quickly spread and others followed within weeks. Three months later, Roku is featuring its own â€œReligion and Spiritualityâ€ category with ten channels from churches and other religious entities. â€œIt really happened so quickly,â€ said Rokuâ€™s director of corporate communications BrianÂ Jaquet, who attributes much of this to Andrescik reaching out in the religious community.
One of the churches who followed in Northlandâ€™s footsteps is Georgia-basedÂ Community Bible Church (CBC), which until two years ago was using a local access cable TV channel to broadcast its services. â€œ(We were) realizing that for about the same cost we could reach the world with our message instead of just our county,â€ said CBCâ€™s online campus pastor Kenny Snow. The church ditched cable and started to stream its services online, and it launched its very own Roku channel last month.
â€œThe simplicity and low cost has really opened up a lot of doors for people to reach out to people right from their homes,â€ said Snow about Roku. To be fair, a lot is relative: CBC says that its channel has been downloaded more than 6000 times, and Northlandâ€™s Andrescik puts the number of channel downloads above 5000.Â Lifechurch.tv, which launched its own Roku app in October, has so far clocked 7700 channel downloads.
7700 channel downloads is pretty cool in 4 months.
I have a Roku, and I love it! Â Do any of you have a Roku? Â Do you see this as a valuable ministry extension for YOUR church in the future?
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