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Michael Lukaszewski writes:
Vision is a powerful word in the church world. Pastors love to talk about it.
But here’s a secret.
People don’t want to hear about the vision of your church, they want to hear about themselves.
That’s right. People love to talk about themselves. Their dreams, their accomplishments, their problems. And they like to listen to messages that address those things.
So while the three year plan of your church might be interesting to you, people might not care about it if they don’t see themselves IN it. While your vision statement and core values might be carefully worded, people might not truly care if it doesn’t intersect with their lives.
Thoughts? Is this true? If so, should it affect how you talk about vision?
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