Stop talking about your vision. It has nothing to do with me.

Michael Lukaszewski writes:

Vision is a powerful word in the church world.  Pastors love to talk about it.

But here’s a secret.

People don’t want to hear about the vision of your church, they want to hear about themselves.

That’s right.  People love to talk about themselves.  Their dreams, their accomplishments, their problems.   And they like to listen to messages that address those things.

So while the three year plan of your church might be interesting to you, people might not care about it if they don’t see themselves IN it.  While your vision statement and core values might be carefully worded, people might not truly care if it doesn’t intersect with their lives.

Read more here.

Thoughts?  Is this true?  If so, should it affect how you talk about vision?

Todd

3 Comments

Add Comment

0 Total Shares
Tweet
Share
Share
Pin
+1
Current Events Humor Leadership Staffing
Clergy-Blessing-Abortion
Abortion Clinics Blessed by Clergy in Cleveland

Clergy from Episcopal and Methodist churches in Cleveland, OH visited an abortion...

Refugees-Welcome-2
Christians in the Middle East Treat Refugees as Guests

Richard Stearns of World Vision returned from a trip to Lebanon...

Mean-Boss-Face
Why A Leader Often Needs to Be Mean

If you look up the word mean in the dictionary, you’ll...