The majority of Americans have a favorable impression of Southern Baptists, according to a recent LifeWay Research study. However, 40 percent of respondents have an unfavorable view of the denomination, more than a third strongly assume an SBC church is not for them, and the negativity is higher among the unchurched. The study was conducted in September 2011 after the president of the Southern Baptist Convention appointed a task force to consider a possible name change for the 166 year-old convention. The study indicates a segment of Americans have unfavorable opinions of Southern Baptists in comparison to other faith groups. However, with 53 percent being favorable toward Southern Baptists (including 15 percent very favorable), both sides need to be considered, said Ed Stetzer, president of LifeWay Research. “On one hand it does look like the SBC has higher negatives than other faith groups – and the unchurched numbers are particularly disconcerting,” Stetzer said. “But on the other, most people don’t seem to be concerned either way because there is a level of indifference to denominations or religion in general.” In fact, two-thirds of Americans are without strong feelings in regards to all the Christian faith groups included in the survey with a third or less either very favorable or very unfavorable to them. via Study: Americans have mixed impressions of Southern Baptists’ identity. Thoughts?