If you’re using the same communication methods, technology, music, delivery style, and format that you did five years ago… you’re nuts.
In fact, if you’re not constantly changing the way you communicate the gospel to people in your community, you’re in big, big trouble.
Here’s a case in point. In 1984, kids were asked to explain computers on Sesame Street. (Mind you… in 1984 I was a sophomore in college). Here’s what they said:
Fast forward 30 years. Now watch this from 2014:
In just 30 years, we’ve watched a generation totally evolve in the way they communicate.
People ten years younger than I am were using computers to make pictures (pretty bad ones).
Today’s kids don’t know what a dial tone or a busy signal is.
Bottom line: If you’re stuck in 1984, chances are you’re finished. Your effectiveness will be with the 50+ crowd spending your remaining years looking at carpet samples and fighting off the few of the younger folks you have left. Your church and ministry will die a slow and agonizing death only as your people literally start dying.
Many churches in my town are stuck in 1984.
Some are stuck in 1994.
Others in 2004.
But just as bad (though not as easy to identify) are the churches stuck in 2010 or 2011.
I’m not saying that the church needs to take on every new technology or cultural advance (many can be very detrimental to the church). But if your church is debating whether or not you should have a tweeter account, you’re probably out of touch.
With culture so enamored with technology and celebrity, it’s kind of important that you know what a wrecking ball is or who the heck Pharrell is (and why Arby’s paid $44,000 for his hat).
Never compromised on the message. Always change the method and delivery.
If you don’t make those adjustments consistently, you’re nuts.
So there’s that.