What are you, nuts?

If you’re using the same communication methods, technology, music, delivery style, and format that you did five years ago… you’re nuts.

In fact, if you’re not constantly changing the way you communicate the gospel to people in your community, you’re in big, big trouble.

Here’s a case in point.  In 1984, kids were asked to explain computers on Sesame Street.  (Mind you… in 1984 I was a sophomore in college).  Here’s what they said:

Fast forward 30 years.  Now watch this from 2014:

In just 30 years, we’ve watched a generation totally evolve in the way they communicate.

People ten years younger than I am were using computers to make pictures (pretty bad ones).

Today’s kids don’t know what a dial tone or a busy signal is.

Bottom line:  If you’re stuck in 1984, chances are you’re finished.  Your effectiveness will be with the 50+ crowd spending your remaining years looking at carpet samples and fighting off the few of the younger folks you have left.  Your church and ministry will die a slow and agonizing death only as your people literally start dying.

Many churches in my town are stuck in 1984.

Some are stuck in 1994.

Others in 2004.

But just as bad (though not as easy to identify) are the churches stuck in 2010 or 2011.

I’m not saying that the church needs to take on every new technology or cultural advance (many can be very detrimental to the church).  But if your church is debating whether or not you should have a tweeter account, you’re probably out of touch.

With culture so enamored with technology and celebrity, it’s kind of important that you know what a wrecking ball is or who the heck Pharrell is (and why Arby’s paid $44,000 for his hat).

Never compromised on the message.  Always change the method and delivery.

If you don’t make those adjustments consistently, you’re nuts.

So there’s that.



HT: Mental Floss here and here.



  • James March 5, 2014 Reply

    Hello Todd;
    I’m a 60’s+ and I can’t agree with you MORE! I see folks 10 years younger who are already dead, they just don’t know it. The difference between a grave and a rut is the grave is covered over.
    I feel so bad when I see church after church making the same mistakes. Oh, they sing praise music, have guitars & drums but they’re just as traditional as the choir and organ churches.
    Why? Their messenger hasn’t updated his delivery, methods or learned who he’s speaking to. The messages are the same, boring, lingo used in the 90’s, 2004 and 2011.
    I had a pastor friend share with me something very enlightening and revealing. He’s been in the same pastorate for 25 years and the church is now about 30 people. He said this, “building a church isn’t about my sermons.” He’s so right on. It’s not the message, it’s the messenger. We are that message.
    Ever heard the phrase, the message is in the medium?
    We’ve thought the message is words, it’s people, relationships, love, passion, caring. When those are your values, you’ll keep current with technology, peoples deepest needs and changing values.
    Enough said from an old guy. But I hunger for the new, alive, fresh and innovative. Having been around as long as I have, there isn’t much I haven’t seen or experienced.
    So when someone says, “Hey look at this new church, etc., and I look and guess what, it’s the same “old”, it just has new clothes, guitar, building, paint.”
    The early church was about relationships, and ministry on the street and involved in lives.

  • danohlerking March 5, 2014 Reply

    wait…what’s a tweeter account?

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