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New research from Leadership Network and Warren Bird:
Although the size of the churches surveyed varied, the average growth rate for all churches combined is between 6-8% per year, based on worship attendance numbers (adults and children combined) from the past three years.
The majority of churches surveyed have also seen an increase in offerings since January, 2012. This trend increases with church size. Churches of 2,000 or more have seen a significant increase, with 28% increasing in the 6-10% range
Interestingly, the 80/20 “rule” applies to giving. We asked: Which answer best completes this sentence describing how total giving is reflected in your church? “__ of the giving comes from 20% of our family units.” Most churches replied “80%” or “70%”, indicating that a large amount of giving comes from a small number of households.
Churches receive from 1% to 80% of their total offerings via electronic means (online, bank transfer, credit/debit card, lobby kiosk, etc.), with the biggest group of churches receiving between 1% and 20% of their offerings electronically. Larger churches are more likely to receive a greater portion of their giving through electronic donations. All churches surveyed of a weekly attendance of 2,000 or more receive at least some portion of their donations electronically, and the majority are receiving between 1% and 30% of their offerings electronically.
These findings are just a few of the insights from the 2012 Leadership Network Economic Outlook Survey. A full, illustrated report of the complete survey findings is planned to release in early 2013.
Are you optimistic for 2013? Is your budget more, less, or the same as it was in 2012?
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