Megachurch envy: Why do pastors and churches always compare themselves with the big dogs?
Does it really matter what Willow Creek or Saddleback is doing? Why do we care what Bill Hybels or Rick Warren is doing?
Matt Steen and I discuss ‘industry standards’ from this article:
One of the most asked questions I get is about industry standards. “How do we compare for likes, retweets, email open rates, website visitors, and every other marketing metric versus industry standards?” The answer is: it doesn’t matter at all. Not one bit. Why? Because industry standards have nothing to do with you or your business.
For example, Snickers bars and broccoli are both products in the food industry. Can anyone argue with a straight face that the engagement of fans of Snickers and Green Giant broccoli will be at all comparable?
(Length: 7 min 10 sec)
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