Location and Service Determine How Americans Choose a Church

Location and Service Determine How Americans Choose a Church

A survey of Americans who have looked for a new place of worship found that 83% place a high priority on the sermon and 74% prioritize the style of the worship service. In addition, 79% valued being welcomed by leaders and lay members, and 70% valued the location. Less than half prioritized volunteer opportunities.

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Why this story matters for church leaders:

There’s only so much that a church leader can control if potential church attendees want a particular kind of sermon, service, and church location.

  • Plan Carefully: The location you choose for your church is going to determine who shows up, so consider factors like public transportation and future road construction as well as housing trends.
  • Own Your Tradition:Attendees are looking for particular kinds of churches, so if your church does liturgy or contemporary worship well, it may be wise to focus on what you do best.
  • It’s Not About You…: While sermon content is important, location and service style are important enough that attendees may decide to pass on your church based on those factors.

If volunteer opportunities are a low priority for church attendees, how can your church speak to that feedback?

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