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Location and Service Determine How Americans Choose a Church

A survey of Americans who have looked for a new place of worship found that 83% place a high priority on the sermon and 74% prioritize the style of the worship service. In addition, 79% valued being welcomed by leaders and lay members, and 70% valued the location. Less than half prioritized volunteer opportunities.
Click here to get the full story. Want stories like this and more delivered to your inbox each week? Go here to order your next four issues for just $1! Why this story matters for church leaders: There’s only so much that a church leader can control if potential church attendees want a particular kind of sermon, service, and church location.
  • Plan Carefully: The location you choose for your church is going to determine who shows up, so consider factors like public transportation and future road construction as well as housing trends.
  • Own Your Tradition:Attendees are looking for particular kinds of churches, so if your church does liturgy or contemporary worship well, it may be wise to focus on what you do best.
  • It’s Not About You…: While sermon content is important, location and service style are important enough that attendees may decide to pass on your church based on those factors.
If volunteer opportunities are a low priority for church attendees, how can your church speak to that feedback? Find this story interesting?  It’s just one of dozens of stories great leaders are reading about this week in Ministry Briefing! All readers of my blog can get the next four issues of Ministry Briefing for just $1!
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