Discover Ministry Briefing! --> The Best Way To Keep "In The Know"!
Should Hollywood and the Christian world ever collaborate and work together on faith-based films? Such an effort is being made with the feature film Les Miserables. Matt Steen and Todd Rhoades discuss whether or not this a good thing.
According to CNN:
The story in “Les Miserables” is heavy with Christian themes of grace, mercy and redemption. The line everyone seems to remember is “to love another person is to see the face of God.”
NBC Universal looked to capitalize on those components and promoted the film to pastors, Christian radio hosts and influence-makers in the Christian community.
The latest film adaptation of the musical is raking in the cash. As of Wednesday, NBC Universal reported, it had pulled in $80.57 million in 2,814 theaters. After winning Christmas Day, the film finished third in the box office totals over the weekend, according to BoxOfficeMojo.com, narrowly losing out to “The Hobbit” and “Django Unchained” despite being on significantly fewer screens.
“If you’re a Christian and you’re seeing this film, you can’t help but see these themes,” said Jonathan Bock, founder and president of Grace Hill Media, the firm hired for the targeted marketing campaign.
(Length: 5 min 40 sec)
Subscribe to MinistryBriefing on YouTube
What do YOU think? Leave a text or video comment here…
MUST READ: This week's top 50 stories for pastors & church leaders... Get your copy now for $2.99 (or less!)
Switch to our mobile site