Is your church dead yet?

While in London a couple weeks ago, my wife and I went to see the British version of Monte Python’s SpamALot.

(Yes… I have an awesome wife).

One of the first scenes (if you’ve seen the broadway play or seen the movie it’s based on) is where they are trying to put a sick man on the death wagon.  His response is “I’m not dead yet”.

That rings true for many churches.

They have all the outward signs of death.

But they’re not quite dead yet.

Brian Dodd gives some advice to you if you’re pastoring a church that not quite dead yet (but may not be far from it!):

  1. Change Your Identity – Charles Rothstein advised Awrey to get “a contemporary identity, and it has to change its messaging to consumers so it can be seen as part of the health wave. It should use social media to get the word out about Awrey’s new products. Gluten free is still a niche market, and it’s not big enough to sustain a business on its own.”  Churches that are dying must change their model of ministry.  This would apply to worship services, developing a web and social media presence, and changing the age and ethnicity of the church staff and lay leadership.
  2. Aggressively Address Needs In Your Community – Van Conway is a turn-around specialist for businesses.  He states “it’s a matter of selling products consumers want. The company has to expand its product line.”  Your church must exist to serve your community, schools, and businesses.  It is vital that you discover and address the needs of those around you.  To watch my can’t-miss interview with Ike Reighard on growing a church through community ministry, click here.
  3. Heavily Invest In Those Already In Your Church – The only thing that appreciates in your church is your people.  From a value perspective, people are also the thing Jesus died for.  Chuck Benjamin said of Awrey, “The owners need to instill in the employees the esprit de corps that you need in a turnaround. The union employees took two wage cuts in eight years. That does not make for happy employees. The owners should create incentive programs for the employees–say, for every dollar the company makes, 2 percent will be put into an employee fund. They could do a paid company lunch each month, where employees are free to ask the executives questions. Anything would help.”

Read more here…




  • Peter D June 10, 2013 Reply

    When John Osteen passed away, the reins of the Lakewood Church went to Joel Osteen. What happened after that is quite interesting. Joel was made over by Madison Avenue. He has a single message: Encouragement. Whether or not you agree with Joel Osteen is not relative at this point. What is relative is that the most successful ministries numerically are the ones that preach a single message, and do it well. Lakewood Church could have done very well without the makeover. The key is they saw something greater. Preaching heresy? Either way you look at it, in today’s society, Madison Avenue really does have a lot to offer the church.

  • Brian Dodd June 11, 2013 Reply


    Thank you for highlighting my post. That is very kind. I am honored to be in the same space serving Christian leaders as you and Matt Steen. If there is ever anything I can do for you, please let me know.

    Brian Dodd

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