How to Understand Who Your Donors Are
August 15, 2016
- Current Events, Current Events, Generosity, Leadership, Ministry Briefing, Start Here
In current church giving trends, 15% of the church will donate roughly half of the church’s budget, and that percentage tends to drop the larger the church. In addition, half of that 15% will donate half of the capital campaign dollars. This small segment of donors are critical for the success of any fundraising campaign or meeting a church budget.
Click here to get the full story. Want stories like this and more delivered to your inbox each week? Go here to order your next four issues for just $1!
Why this story matters for church leaders:
Finances are a day to day challenge for churches, so understanding the general trends of giving in most churches will save you time and help you focus your time and communication.
- Ministry Focus vs. Communication Focus: While a church should seek to minister to those in need, the relatively small group of donors who provide the majority of the funds will need more communication about how their donations are used.
- Church Growth Vs. Donor Growth: As your church grows, that small percentage of major donors will tend to grow proportionally and may even decrease.
- Planning Capital Campaigns: Major donors will tend to cover even more of your costs for a capital campaign, which means that successful campaign tends to depend on communicating with a few key donors.
How does this story impact your communication with donors?
Find this story interesting? It’s just one of dozens of stories great leaders are reading about this week in Ministry Briefing! All readers of my blog can get the next four issues of Ministry Briefing for just $1!
Save Time. Lead Better. Ministry Briefing finds only the top news items, cultural trends, and resources that you need to know about each week… stories that will help you save time and lead better.
Who doesn’t want to be a better leader, right? But it takes time to develop and learn new leadership insights. And it takes an intelligent plan. Ministry Briefing puts everything you need to develop your leadership in your hands each month. You’ll find the top 40 resources nicely summarized and fully linked so that you can drill-down on your specific areas of interest.
Great leaders learn from great leaders. Each week, our editors read hundreds of church leadership resources (the great, the not-so-great, and the ‘really’?) and pick only the best of the best to share in Ministry Briefing. You’ll learn great concepts and ideas from really sharp minds… things that will stretch and mold you into a better leader for your local church.
We’re not in the business of selling a bloated program or complicated process that guarantees (or suggests) that we’ll make you the next Andy Stanley. We don’t claim to be the best thing since sliced bread. We simply have a passion for the church and ministry and collecting the best resources we think can help you be a better church leader, one idea at a time. Great church leaders keep up on what’s happening in the big “C” church. We make it easy to keep your head out of the sand without wasting your time. Read this week’s full edition with your no-risk trial subscription now