How to Understand Who Your Donors Are

How to Understand Who Your Donors Are

In current church giving trends, 15% of the church will donate roughly half of the church’s budget, and that percentage tends to drop the larger the church. In addition, half of that 15% will donate half of the capital campaign dollars. This small segment of donors are critical for the success of any fundraising campaign or meeting a church budget.

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Why this story matters for church leaders:

Finances are a day to day challenge for churches, so understanding the general trends of giving in most churches will save you time and help you focus your time and communication.

  • Ministry Focus vs. Communication Focus: While a church should seek to minister to those in need, the relatively small group of donors who provide the majority of the funds will need more communication about how their donations are used.
  • Church Growth Vs. Donor Growth: As your church grows, that small percentage of major donors will tend to grow proportionally and may even decrease.
  • Planning Capital Campaigns: Major donors will tend to cover even more of your costs for a capital campaign, which means that successful campaign tends to depend on communicating with a few key donors.

How does this story impact your communication with donors?

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