Margaret Marcuson thinks it’s time for you to face the financial facts in your church. Do you know the following basic information about how people give in your church?
- What are the trends in giving and expenses?
- What is the giving pyramid – how many givers do you have at successive giving levels?
- What is the pace of income through the year – what percentage comes in during December each year?
- What percentage of income goes to ministries outside your congregation?
She offers seven tips to dealing and working with these facts:
- Be as open as possible.
- Even difficult facts, calmly presented by leadership with the message, “We can handle this,” help calm people down.
- Be patient – in some churches it may take several years to get good reports.
- Present financial information in visual and/or story form. Most people fade out when pages of numbers are presented.
- Don’t try to convince people things are better than they think (the cheerleader approach). Simply state your own view.
- Don’t try to convince people things are worse than they think (the Chicken Little approach).
- Overcommunicate. Remember that anxiety is like static – it makes it hard for people to receive information. This may be especially true of financial information.
Anything you’d add?
Did you/do you know all the financial facts about your church, or do you need to do some digging to find the answers?