Facebook Live Videos Adopted by Churches
September 1, 2016
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A reported 70% of churches are using social media in order to connect with their members, and today many churches are using live video broadcasts on Facebook in order to stream services or to recap their sermons during the week. Crossway Baptist Church has 70,000 subscribers who view sermons through Facebook Live.
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Why this story matters for church leaders:
Most churches already have a Facebook page, so it’s possible that they can reach their members more effectively by using life videos.
- Sermons and Church Events: The most involved use of Facebook Live is to livestream a sermon or event, but that could prove costly or timeconsuming for some churches new to the technology.
- Sharing Updates: Live videos have a 44% higher reach and 78% higher engagement rate than regular posts on Facebook pages, so a church using video for announcements could reach quite a few people at no cost.
- Unintended Consequences: With every new technology there are drawbacks, and perhaps live streaming could give church members an excuse to stay home, when they would benefit most by being present at a church service.
Are there opportunities for your church to use Facebook Live? Perhaps attempt a trial run first?
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