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The Church of the Holy Spirit in Tuckerton, NJ is offering ashes to drivers who pull into the church parking lot for the third consecutive year. Rev. Rich Wisniewski shared that he believes there are opportunities for ministry but he needs to keep reaching out in unconventional ways.
Why this story is important for church leaders:
Whether or not your church offers ashes, this article brings up a valuable discussion of reaching out in today’s culture and the challenges of compromising too much:
- Should we offer drive through ashes? It’s likely that one group thinks drive through ashes surrenders too much to culture. Shouldn’t a church value sacred space and taking time to consider the gravity of Ash Wednesday? The other group will argue that many people receiving drive through ashes wouldn’t go to church any way, so this is an important first point of contact with the community.
- What are the unique challenges that your community faces? Are there ways you need to consider innovating your outreach in order to meet the specific needs of your community?
- Balancing Relevance with Substance: Do you have a process to prayerfully consider outreach opportunities? If the thought of a drive through Ash Wednesday service concerns you, it may be helpful to appoint a team who can help your church prayerfully consider outreach initiatives.
How are you innovating your outreach for your community?
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