Content Distribution Is Changing And So Must the Church
December 6, 2016
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How people interact with content and institutions is changing, but that can be bad news for churches operating from a mindset that still expects people to show up out of duty or obligation. Carey Nieuwhof writes that church is at a disadvantage to other forms of content distribution or institutions because it happens at a set hour, and that makes it all the more important for there to be an authentic experience with God.
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Why this story matters for church leaders:
Sometimes adapting to the challenges of culture is framed as compromise, but Nieuwhof works hard to walk this line.
- Innovation Vs. Accommodation:Does your church lean toward resistance toward innovation and require additional information or processing before making a change?
- Culture Matching:Is your community similar to the one described by Nieuwhof or do you face different challenges?
- New Messages: With bonus messages and social media, there are new ways to share the same message or to dig deeper.
Read over Nieuwhof’s post and consider one change to try in your ministry.
How can you improve dialogue with those outside of your congregation? Find this story interesting? It’s just one of dozens of stories great leaders are reading about this week in Ministry Briefing! All readers of my blog can get the next four issues of Ministry Briefing for just $1!
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