Next Level Church in New Hampshire is one of two churches in the Live Free or Die state that offered Easter Egg drops on Easter Sunday for those who attended services. Limiting the event to those who attend only was a measure aimed at keeping crowds under control. On the other hand, the leaders of LifePoint Church in Plano had plans to drop Easter eggs from a helicopter for local families, but after a local news station covered the event, over 10,000 people showed up and the church had to cancel the drop.
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Why this story matters for church leaders:
A large turnout for a major outreach event can quickly turn into a problem if the event becomes too popular.
- Do you have a plan in place to manage large crowds at your next event? Maybe you think that a crowd can’t get big enough for a church event, but safety and the effectiveness of your event hinges on preparing for different scenarios.
- How will you manage crowds in order to keep events effective? Some may criticize Next Level Church for restricting their egg drop to church attendees, but those restrictions kept the event under control unlike LifePoint Church which had to cancel their event. Both churches were criticized. Which church would you rather be?
- How do you advertise events? Are there certain events that should be targeted at specific community groups and certain events that are more appropriate for press releases to local news stations? Would egg drops do better with limited publicity?
Outreach to the community is critical, but do your outreach volunteer training events take into account safety and worst case scenario preparations?