Christian salesmanship, hucksters, and being duped into buying

OK… time for a little Todd-vent.

In the past two days, I’ve received a few separate emails from people selling stuff to pastors and church leaders.

And it about makes me want to hurl. Literally.

For a couple reasons.

#1 – Their claims to church leaders are, at least to me, unbelievable.

#2 – The approach comes across, at least to me, as product-driven, money-grabbing hype.

I don’t want to be ‘that guy’.

Fact is… my friend Matt and I have been telling you about our new Ministry Briefing for the past few months.  And, of course, I’d like every church leader in the world (including you) to purchase a copy each month.

But what I don’t want to be is someone that is seen in the Christian community as a salesman or a huckster, constantly trying at all costs to make that money transaction happen between your pocket and mine.

But that got me wondering.

What WOULD it look like if I decided to take that approach?

Based on the emails I’ve receive from others this week, I think it would probably look something like this (written to my co-author Matt Steen, who STILL hasn’t purchased a copy of Ministry Briefing to my knowledge)…


Frankly, I’m a little frustrated with you.

I’ve emailed you a few times in the past week telling you about Ministry Briefing, and yet I’ve never heard back from you, and you’ve never ordered. Are you ok? Should I call 911?

Regardless, I have a new problem that I need your help with this morning. As Hurricane Chantel speeds it’s way toward the Miami Coast, it will make a direct passover of the island of the Bahamas.

I received a frantic call from our IT network administrator, Rico, telling me that the hurricane would most probably be a direct hit at our main Ministry Briefing data center. The problem is, we have 50,000 copies of the latest version of Ministry Briefing stored in that data center.

“What should we do?” Rico asked.

“We have only one option,” I replied. We have to sell each and every copy before the hurricane hits the data center.”

That’s why I’m emailing you today, Matt.

As a church leader, you NEED to read Ministry Briefing. In fact, I’m not sure how you’re leading without it.

I know a pastor from Connecticut that lost his church because he wasn’t reading Ministry Briefing. And he never saw it coming.

Another friend has an elder’s meeting tonight. He called me at 4:30 this morning and begged me (yes, literally begged me) to rush him his copy of Ministry Briefing TODAY, or else he would most definitely be fired.

Don’t let this happen to you.

The hurricane is set to hit the data center at 5:02 pm EDT today. We need to get all 50,000 copies off the server by then.

UPDATE: Just got a call from Rico. We only have 42,000 copies left, so you must hurry.

If you order in the next 30 minutes, I’ll throw in this special bonus: a full loaf of sliced bread.

That’s right… you’ll be able to enjoy two of the most innovative inventions in the past two-hundred years if you order today: sliced bread AND Ministry Briefing.

Use the code SERVERDUPE to get this special offer.

And if I don’t hear from you, I’ll contact one of your elders to come over to your house to make sure you’re ok. (Because no sane person would not respond to this tremendous offer).

I’m on a plane (with my wife) to the Bahamas right now to make sure each and every copy is off our server before the hurricane (now a tropical storm) hits. Please pray for our safety.

My best to you.

Todd Rhoades
Ministry Briefing

Honestly… that’s how outlandish a couple of the ‘pitches’ I’ve received came off to me.

Like I said, I never want to take that approach.

Evidently it works… at least from the follow-up emails that I receive from these folks.  Their product is flying off the shelves.

Maybe I’m just jealous.

But I don’t think so.

Truth is… I just don’t believe all the hype.

So… back to Ministry Briefing.  No hype here.  Just a simple link for you to check it out a couple of sentences earlier in this paragraph.

Matt and I have put together a resource that we hope will help (eventually) thousands of church leaders each month… and we’d love to have you join us for the ride.  But we won’t guilt or hype to get you on the bus.






  • Jeff Ruble July 10, 2013 Reply

    just keep hitting the delete button.If it it sounds to good to be true then it is. Always be true to God those around you and yourself. Remember what Paul told us in Gal.6:9

  • danuckinusa July 10, 2013 Reply

    I like bread. L)

  • Danny July 11, 2013 Reply

    Would that be wheat bread or plain bread? It might sway me… 🙂

    • Todd Rhoades July 11, 2013 Reply

      I can send you one of each. You just pay additional shipping and handling.

  • Don Jones July 11, 2013 Reply

    Or are you storing those in your garage? 😉

  • davepatchin July 11, 2013 Reply

    Todd, if I got the above sales pitch, I’d want to ask, “How much for just the bread?

    Love you and your ministry…not in love with the huckster style you are so frustrated by.

    • Matt Steen July 12, 2013 Reply

      Oh, the bread is $96 for the year and comes with a free subscription to Ministry Briefing.

Leave a Reply

1 Total Shares
Current Events Humor Leadership Staffing
Businessman running in a hurry with many hands holding time, smart phone, laptop, wrench, papernote and briefcase, business concept in very busy or a lot of work to do.
Pastors Don’t Own the Church and Churches Don’t Own Pastors

Timothy Paul Jones writes that a deacon saved his ministry and...

Content Distribution Is Changing And So Must the Church

How people interact with content and institutions is changing, but that...

Soup Kitchen Shut Down for Two Months and Came Back Stronger

Greenpoint Reformed Church in Brooklyn had plans to feed 25 people...