Christian salesmanship, hucksters, and being duped into buying

OK… time for a little Todd-vent.

In the past two days, I’ve received a few separate emails from people selling stuff to pastors and church leaders.

And it about makes me want to hurl. Literally.

For a couple reasons.

#1 – Their claims to church leaders are, at least to me, unbelievable.

#2 – The approach comes across, at least to me, as product-driven, money-grabbing hype.

I don’t want to be ‘that guy’.

Fact is… my friend Matt and I have been telling you about our new Ministry Briefing for the past few months.  And, of course, I’d like every church leader in the world (including you) to purchase a copy each month.

But what I don’t want to be is someone that is seen in the Christian community as a salesman or a huckster, constantly trying at all costs to make that money transaction happen between your pocket and mine.

But that got me wondering.

What WOULD it look like if I decided to take that approach?

Based on the emails I’ve receive from others this week, I think it would probably look something like this (written to my co-author Matt Steen, who STILL hasn’t purchased a copy of Ministry Briefing to my knowledge)…


Frankly, I’m a little frustrated with you.

I’ve emailed you a few times in the past week telling you about Ministry Briefing, and yet I’ve never heard back from you, and you’ve never ordered. Are you ok? Should I call 911?

Regardless, I have a new problem that I need your help with this morning. As Hurricane Chantel speeds it’s way toward the Miami Coast, it will make a direct passover of the island of the Bahamas.

I received a frantic call from our IT network administrator, Rico, telling me that the hurricane would most probably be a direct hit at our main Ministry Briefing data center. The problem is, we have 50,000 copies of the latest version of Ministry Briefing stored in that data center.

“What should we do?” Rico asked.

“We have only one option,” I replied. We have to sell each and every copy before the hurricane hits the data center.”

That’s why I’m emailing you today, Matt.

As a church leader, you NEED to read Ministry Briefing. In fact, I’m not sure how you’re leading without it.

I know a pastor from Connecticut that lost his church because he wasn’t reading Ministry Briefing. And he never saw it coming.

Another friend has an elder’s meeting tonight. He called me at 4:30 this morning and begged me (yes, literally begged me) to rush him his copy of Ministry Briefing TODAY, or else he would most definitely be fired.

Don’t let this happen to you.

The hurricane is set to hit the data center at 5:02 pm EDT today. We need to get all 50,000 copies off the server by then.

UPDATE: Just got a call from Rico. We only have 42,000 copies left, so you must hurry.

If you order in the next 30 minutes, I’ll throw in this special bonus: a full loaf of sliced bread.

That’s right… you’ll be able to enjoy two of the most innovative inventions in the past two-hundred years if you order today: sliced bread AND Ministry Briefing.

Use the code SERVERDUPE to get this special offer.

And if I don’t hear from you, I’ll contact one of your elders to come over to your house to make sure you’re ok. (Because no sane person would not respond to this tremendous offer).

I’m on a plane (with my wife) to the Bahamas right now to make sure each and every copy is off our server before the hurricane (now a tropical storm) hits. Please pray for our safety.

My best to you.

Todd Rhoades
Ministry Briefing

Honestly… that’s how outlandish a couple of the ‘pitches’ I’ve received came off to me.

Like I said, I never want to take that approach.

Evidently it works… at least from the follow-up emails that I receive from these folks.  Their product is flying off the shelves.

Maybe I’m just jealous.

But I don’t think so.

Truth is… I just don’t believe all the hype.

So… back to Ministry Briefing.  No hype here.  Just a simple link for you to check it out a couple of sentences earlier in this paragraph.

Matt and I have put together a resource that we hope will help (eventually) thousands of church leaders each month… and we’d love to have you join us for the ride.  But we won’t guilt or hype to get you on the bus.






  1. Jeff Ruble
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