Generation Z, those born after 1998, are the first generation that has been truly native to the internet and to computers. They make up 25% of the US population and will turn 18 this year. They are more culturally diverse and have yet to exert their influence on the wider culture, but they will soon, and changes are coming. They are wired to social media frequently, but social media also impacts their self-esteem. They report that they prefer Instagram and video content, averaging 11 hours of viewing online video content per week.
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Why this story matters for church leaders:
For all of our focus on Millennials, the next major generational group, temporarily called Generation Z, is set to attend college and makes up 25% of the U.S. population.
- Identity Issues: Social media and peer pressure are especially important for this generation. How can churches help these young people stay grounded in their identity in Christ?
- Native to Online Connection: While this generation values online connections and social media, how does the church balance making connections and creating space to disconnect?
- Video Is Important: Do you see this generation’s focus on video as an advantage or disadvantage for your church?
How can you mentor and learn from this new generation in your church?
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