Some of Seth Godin’s posts are the shortest.
This one had me thinking this morning.
Here’s the concept: We all say that we’re ok to fail. It’s ok if we try something new and it doesn’t work out ok… we’ll just try something else.
But very few of us are willing to risk anything in the process, other than a little bit of time or money.
Here’s a quote Seth shares from David Chang:
“We’re hoping to succeed; we’re okay with failure. We just don’t want to land in between.”
He’s serious. Lots of people say this, but few are willing to put themselves at risk, which destroys the likelihood of success and dramatically increases the chance of in between.
I don’t want to be ‘in between’.
Kind of reminds me of New Testament “luke-warm”.
And we know what happens if we’re luke-warm.