It’s no secret that over 90% of young Americans between the ages of 18-30 are on social media, senior citizens are now adopting to online networks in larger numbers. Since 2010, the number of senior citizens on social media (65+ years old) has climbed steadily from 11% to 35% as of 2015.
Why this story matters for church leaders:
Communication and ministry opportunities abound through social media, and the increasing number of adults 65 and older on social media will prompt churches to make some key adjustments.
- How to communicate more effectively? As over one in three adults who are 65 and older begin to use social media regularly, churches now have a growing avenue for communication, but will they need to adapt some of their methods for older generations, such as using larger font sizes?
- New ministry opportunities: With the blessings of social media come challenges such as increased struggles with loneliness, distraction, and even depression in some extreme cases.
- New leadership opportunities for young leaders: Young leaders in the church have opportunities to help their older peers adapt to networking and communicating via social media.
How can your church connect with older generations using new media tools?