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98% use social media

According to Experian Simmons, 98% is one eye-opening statistic for any reader, but that’s how many adults aged eighteen to twenty-four in the United States are reportedly using social media in a typical month. The study, conducted by consumer insight service Experian Simmons, estimates that roughly 129 million people — that’s 41.37% of the total US population of 311.8 million — are using social media to stay in touch with both friends and family.

More statistics:

46% of all online adults use social media to communicate with friends, up from 32% in 2009.

27% say they use social media to stay in touch with their siblings, up from 15% in 2009.

18% use social media to stay in touch with their children, up from just 6% of online adults in 2009

14% of adult children use social media to communicate with their parents, up from 5% in 2009.

via 98% of online US adults aged 18-24 use social media.

WOW… 98% of 18-24 year olds are using social media in a month (primarily Twitter and Facebook, I would imagine).  That would tend to tell me that if your church is anywhere close to reaching 18-24 year olds, that you would have a well-thought out social media strategy in place to attract or at least to engage them.

Does YOUR church?

Why or why not?

Todd

 



2 Responses to “ “98% use social media”

  1. Yes. My church uses social media. Our web is http://www.bethpc.org. How can a church expect to be relevant and not use social media? Why do we do it? It’s relevant, it’s cheap, it gets information out, it allows people to read about the church before visiting, saves me time as the pastor from making lots of phone calls, it’s fun. There are no downsides if used properly. (Improper would be saying something rude on Facebook, for example). And finally, it’s multi-generational. And for people who aren’t “online” it doesn’t exclude them anyway…. they’re not online.

  2. Brad says:

    Todd,

    Great info here. Most churches tell us that their most-desired demographic is “young marrieds” and “young families”. These are the type of folks who really stay and plant roots in a church once they decide to attend regularly.

    The young family demographic (especially women) are HUGE social media users, so it makes sense for a church to meet them there. Interestingly, a recent study shows that younger women use social media more overall, but men are the biggest consumers of streaming video. I think this has interesting implications for the church website, the media strategy, and the overall online ministry approach.

    We wrote more about this yesterday: http://churchwebsites.org/report-state-of-social-media

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