According to Experian Simmons, 98% is one eye-opening statistic for any reader, but that’s how many adults aged eighteen to twenty-four in the United States are reportedly using social media in a typical month. The study, conducted by consumer insight service Experian Simmons, estimates that roughly 129 million people — that’s 41.37% of the total US population of 311.8 million — are using social media to stay in touch with both friends and family.
46% of all online adults use social media to communicate with friends, up from 32% in 2009.
27% say they use social media to stay in touch with their siblings, up from 15% in 2009.
18% use social media to stay in touch with their children, up from just 6% of online adults in 2009
14% of adult children use social media to communicate with their parents, up from 5% in 2009.
WOW… 98% of 18-24 year olds are using social media in a month (primarily Twitter and Facebook, I would imagine). That would tend to tell me that if your church is anywhere close to reaching 18-24 year olds, that you would have a well-thought out social media strategy in place to attract or at least to engage them.
Does YOUR church?
Why or why not?