James MacDonald says that there are four myths attacking churches today. Here they are:
1: The Word of God is not sufficient. The Word of God does not have all of the answers that people need for the complex problems of the twenty-first century man. Instead of the message of the Word of God, we need psychology—literally, the study of the soul.
2: The Word of God is not sophisticated. If you really want to reach people—boomers, GenX’ers, post-moderns—you need a more sophisticated hook than the Word of God.
3: The Word of God is not settled. The Word is still emerging—the message is still changing.
4: The Word of God is not sure or reliable. Christ is not unique, and His unique message is to be rejected in a world of pluralism.

The Word of God is not relevant. We need to tie it to something secular during the service (music, movies, pop culture references, etc) to make it appealing.